OUR VISION

PreKure is a social enterprise that exists to inspire the medical profession to become more focused on disease prevention rather than simply treating the symptoms. Our vision is to prevent chronic disease and extend the human health span by educating people about the science behind the medicine.

We do this by offering:

  1. Free lifestyle and prevention medicine resources
  2. Short courses for everyone
  3. Continuing Medical Education (CME) for health professionals
  4. Training, accreditation and professional development of health, nutrition and wellness coaches

Together we can change medicine. Prevention is cure. Lifestyle is medicine.

In 1948 the World Health Organisation (WHO) defined human health as:

‘A state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity.’

 

And that's the reason PreKure exists.

OUR FACULTY

 

We are a team of internationally recognised health professionals who are highly educated in the science and practice of lifestyle medicine.

Professor Grant Schofield

Professor Grant Schofield

Public Health

Grant is Director of The Centre for Human Potential at AUT and former Chief Scientific Adviser to the Ministry of Education in New Zealand. He is also the author of four best-selling books.

Professor Julia Rucklidge

Professor Julia Rucklidge

Clinical Psychology

Prof Clinical Psychology at University of Canterbury. Mental health & nutrition researcher. Co-author The Better Brain; TEDx & edX speaker.

Dr Caryn Zinn

Dr Caryn Zinn

Dietitian

Caryn is a New Zealand registered dietitian and academic at Auckland University of Technology. She has over 20 years of consulting experience as a dietitian and is the managing director of her nutrition and lifestyle consultancy practice. 

Sophia Dawson

Sophia Dawson

Registered Psychologist

Sophia has a passion for holistic wellbeing and is highly skilled in the use of ACT with her patients.

Dr Glen Davies

Dr Glen Davies

General Practice

Passionate GP in Taupo using lifestyle and prevention medicine to walk with his patients and community on their journeys to wellness.

Dr Lily Fraser

Dr Lily Fraser

General Practice

Lily Fraser is a GP and Clinical Director at Turuki Healthcare in Mangere, South Auckland. She has a passion for low-carb nutrition and loves seeing people improve their health and wellbeing through lifestyle changes.

Dr Catherine Crofts

Dr Catherine Crofts

Pharmacist

Catherine has more than 20 years’ experience as a clinical pharmacist. She recently completed her PhD in the early diagnosis of metabolic disease focusing on lifestyle management. She lectures in Pharmacology at Auckland University of Technology.

 

Dr Louise Schofield

Dr Louise Schofield

Behaviour Change

Louise has a PhD in Public Health and 15 years’ experience in the corporate wellbeing industry, developing behaviour change programs that achieve results. A successful entrepreneur and innovator, she is also the co-founder of PreKure. Her mission is to change medicine to focus more on prevention, before the cure is needed.

 

Sonya English

Sonya English

ICF qualified Coach & Registered Nurse

Masters of health practice and highly experienced critical care nurse in the acute treatment of people suffering from ill-health.

 

Dr Ed Timmings

Dr Ed Timmings

Chiropractor

Ed has 30 years of experience in the health field, including time in diabetic research, and his own demanding personal challenges. Through this, he has developed an approach to stress that utilises specific knowledge and inspired living. The result is a healthier, more productive life enriched with more fun.

Ulrika Celsing

Ulrika Celsing

ICF Associate Certified Coach

Ulrika Celsing is an ICF Associate Certified Coach, trainer and speaker who brings over 15 years of leadership experience across multiple continents, industries and scale of businesses. She works with organisations and leaders to identify and utilise cultural differences as a strategy to make better decisions and aid innovation and performance through diversity.

Sharon Tomkins

Sharon Tomkins

ICF Associate Certified Coach

Sharon is an ICF Associate Certified Coach, personal trainer and workshop presenter. She works with individuals and groups who seek to break down barriers and make positive, sustainable changes they actually enjoy.

Dr Brad Hulcombe

Dr Brad Hulcombe

Lead Coach

Brad is a medical doctor and a health coach. Passionate about needing a paradigm shift in our model of health care, where so much of our burden of disease is related to lifestyle. He practices as a GP and Health Coach on the mid north coast of NSW.

OUR TEAM

 

Louise Schofield

Louise Schofield

Chief Executive Officer

Grant Schofield

Grant Schofield

Chief Science Officer

Donna Maxwell

Donna Maxwell

General Manager

Charlie Grbich

Charlie Grbich

Chief Student Support

Becs Camptron

Becs Camptron

Marketing Manager

Sheryl Dickerson

Sheryl Dickerson

Business Development Manager

Stephanie Moran

Stephanie Moran

IT Systems Lead

Kayla Lenferna De La Motte

Kayla Lenferna De La Motte

Research Administrator

Blake Lough

Blake Lough

Advisor

Dave Bailey

Dave Bailey

Advisor

OUR CORE BELIEFS

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or, as we like to call it, a PreKure—to those who need it most.

#PreKureDiabetes #PreKureHeartDisease #PreKureDementia #PreKureCancer #PrekureMentalHealth

We Need Lifestyle Prescriptions

We believe that prescribing lifestyle changes should be as easy as prescribing medication.

 

WE NEED HEALTH COACHES

We believe that health coaches are currently the missing link in healthcare. Health coaches will help people make lasting behavioural changes to turn back the tide of chronic disease.

 

We Need the Latest Research

We believe that all medical professionals should have easy access to the latest research in lifestyle medicine, including behavioural practice.

 

We need Constructive & open debate

We believe that constructive and open debate is the way forward and will ultimately lead to less confusion, not more.

 

 

We need to BREAK THROUGH THIS LIFESTYLE MEDICINE PAIN POINT

We believe in embracing medicine’s historical success in helping people live longer, healthier lives. We acknowledge that new knowledge and evidence always have the potential to create pain points, and we believe that we are at such a place now with lifestyle medicine.

 

 

 

We need to focus on the TANGATA WHAI ORA (PERSON SEEKING WELLNESS)

We believe in making the patient the centre of healthcare. We encourage full participation by the patient and their whānau/family. We encourage learning by doing, thus enabling a deeper appreciation of new treatment approaches via lifestyle changes.

 

OUR VALUES

We Care

We are all about Science and Evidence
We are outcomes focused
We embrace change & progress

OUR WHY

PreKure is a social enterprise that exists to inspire the medical profession to become more focused on disease prevention. We believe in prevention before cure.

Today, we have a sickness system, not a health system. On average, we spend the last 15 years of our lives suffering from the complications of one of the big four chronic diseases: cancer, dementia, heart disease, or diabetes. But the problem is that we medicate the symptoms rather than treating the root cause of the disease.

In its 1948 constitution, the World Health Organisation (WHO) defined human health as ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’

And they were right.

Yet today, 70 years later, most countries in the developed world spend very little on prevention.

The truth is, we spend billions on sickness and very little on health.

It’s time to tip the balance.

We simply cannot out-treat these diseases. We need to prevent them from occurring in the first place.

Lifestyle medicine is the medicine of the future. It is clinically sound and evidence-based. It is focused on tangata whai ora (person seeking wellness).

It is the answer to not just the human lifespan but, more importantly, the human health span.

Our hospitals are full of patients in need of a cure. Average life expectancy in the world’s developed countries is around 80 years for men and 83 for women. However, ‘healthy life expectancy’ is significantly lower, at 65 and 67 years respectively.

And what of these missing years?

On average, around 20% of our lives will be spent with a disability: a functional limitation that requires assistance. Although we live longer than our predecessors, we spend proportionally less of our lives in good health.

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or, as we like to call it, a PreKure—to those who need it most.

To improve the population’s health we must pre-cure. We must prevent ill-health in the first place and optimise the healthcare system for overall hauora/wellbeing.

 

WANT TO CHANGE THE WORLD?

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