Our Vision

PreKure is a social enterprise that exists to inspire the medical profession to become more focused on disease prevention. PreKure’s vision is to make prescribing lifestyle and preventative medicine as easy as prescribing pills.

We do this in three ways:

  1. Develop, train and accredit Health Coaches
  2. Provide Continuing Medical Education (CME) to Health Professionals in all areas that make up Lifestyle Medicine
  3. Offer FREE behaviour change programs to the people who need it most

This means FREE access to up-to-date, and effective, lifestyle behaviour-change programs for the millions of people who need it most.

Together we can change medicine. Prevention is cure. Lifestyle is medicine.

In 1948 the World Health Organisation (WHO) defined human health as:

 

‘A state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’

 

And that's the reason PreKure exists, to meet this goal.

Our People

 

We are a team of internationally recognised health professionals highly-educated in the science and practise of lifestyle medicine.

Professor Grant Schofield

Professor Grant Schofield

Public Health

Grant is the Director of The Centre for Human Potential at AUT University and former Chief Scientific Advisor to the Ministry of Education in New Zealand. He is the author of four best-selling books.

Click here to watch Grant's introduction video.

Dr Glen Davies

Dr Glen Davies

General Practice

After Otago Medical School Glen spent 2.5 years working in a mission hospital in PNG, then a year as a medical registrar before becoming a GP in Taupo. He is passionate about using Lifestyle and Prevention Medicine to walk with his patients and community on their journey to wellness.

Click here to watch Glen's introduction video.

 

Dr Desiree Dickerson

Dr Desiree Dickerson

Neuroscientist & Clinical Psychologist

Desiree is a clinical psychologist with a doctorate in the neurodevelopment of mental health disorders. After working in research in New Zealand, Australia and Vienna (Austria), she now lives in Spain and speaks internationally about brain health, cognitive performance, and well-being. Her drive is to reduce the social impacts of ageing and mental health by helping people integrate effective and scientifically-proven habits and strategies into their lifestyles.

 

Dr Chris Reid

Dr Chris Reid

General Practice

Chris is a GP and clinical lead in one of the first New Zealand practices to be accredited as a Neighbourhood Health Care Home. With more than 25 years of leadership roles in both the military and health sector, his passion is to develop a healthcare system that empowers all of us to embrace a healthy lifestyle. He is currently the chair of the RNZCGP National Advisory Council.

Click here to watch Chris's introduction video.

 

Dr Caryn Zinn

Dr Caryn Zinn

Dietitian

Caryn is an NZ Registered Dietitian and academic at AUT University. She has over 20 years of consulting experience as a dietitian and is the managing director of her nutrition and lifestyle consultancy practice. She has co-authored three best-selling books and is an internationally-recognised leader and advocate in intermittent fasting and whole food, LCHF nutrition approach.

Click here to watch Caryn's introduction video.

 

 

 

Dr Catherine Crofts

Dr Catherine Crofts

Pharmacist

Catherine has more than 20 years’ experience as a clinical pharmacist. She recently completed her PhD in the early diagnosis of metabolic disease focusing on lifestyle management. She lectures in Pharmacology at Auckland University of Technology.

Click here to see Catherine's introduction video.

 

Dr Louise Schofield

Dr Louise Schofield

Behaviour Change

Louise has a PhD in Public Health and 15 years’ experience in the corporate wellbeing industry, developing behaviour change programs that achieve results. A successful entrepreneur and innovator, she is also the co-founder of PreKure and her mission is to change medicine to focus more on prevention, before the cure is needed.

Click here to see Louise's introduction video.

 

Sonya English

Sonya English

Registered Nurse

Sonya is a clinical nurse specialist for a critical care outreach team. She has a masters of health practice and has more than 27 years’ experience working with critically-unwell patients, both nationally and internationally. Sonya has first-hand understanding of chronic and acute organ failure, and the effects of functional decline. As an educator and senior nurse, she has a passion for disease prevention and for living a full and quality life.

Click here to see Sonya's introduction video.

 

Dr Simon Thornley

Dr Simon Thornley

Epidemiologist

Simon is a public health medicine specialist. His academic career centres on improving dietary treatment for diabetes, and on uncovering the health effects of excess sugar intake. Simon teaches postgraduate evidence-based medicine at the University of Auckland.

Click here to watch Simon's introduction video.

 

Dr Carlo Bellini

Dr Carlo Bellini

Medical Doctor and Lead Coach

Dr Carlo Bellini is a consultant, executive coach, and speaker. His expertise lies at the intersection of health, business, and innovation. He works with individuals, teams, and organisations who seek high performance, assisting them to achieve outstanding outcomes.

George Henderson

George Henderson

Research Writer

George is self-taught in nutrition and metabolism, and began working with Grant Schofield as a backroom researcher in 2014. His peer-reviewed articles and letters have been published in journals including BMJ, Lancet Diabetes and Endocrinology, JAMA, and Annals Internal Medicine. He has written reviews of books on food-related topics for The Spinoff and Newsroom and is also well-known as a musician and songwriter in New Zealand.

Sharon Tomkins

Sharon Tomkins

Professional Coach

Sharon is a Certified Professional Coach, Personal Trainer and Workshop presenter. She works with individuals and groups who seek to bust through barriers and make positive, sustainable changes they actually enjoy. Whether it's personal coaching, group fitness or seminars, Sharon is on a mission to help people find creative, fun ways to be -and- stay healthy.

Ulrika Celsing

Ulrika Celsing

ICF Associate Certified Coach

Ulrika Celsing is a ICF Associate Certified Coach, trainer and speaker who brings over 15 years of leadership experience across multiple continents, industries and scale of businesses. She works with organisations and leaders to identify and utilise cultural differences as a strategy to make better decisions, aid innovation and performance through diversity. She is passionate about supporting healthy, thriving and sustainable lifestyle.

Dr Louise Schofield

Dr Louise Schofield

Managing Director

louise.schofield@prekure.com

Click here to watch Louise's introduction video.

Stephanie Moran

Stephanie Moran

Marketing & Operations Manager

steph.moran@prekure.com

Click here to watch Steph's introduction video.

Ulrika Ballinger

Ulrika Ballinger

Content Production Manager

ulrika.ballinger@prekure.com

Click here to watch Ulrika's introduction video.

Dave Bailey

Dave Bailey

Advisor

Blake Lough

Blake Lough

Advisor

Our Core Beliefs

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or as we like to call it, a PreKure—to those who need it most.

#PreKureDiabetes #PreKureHeartDisease #PreKureDementia #PreKureCancer

We Need Lifestyle Prescriptions

We believe that prescribing lifestyle changes should be as easy as prescribing medication.

 

WE NEED HEALTH COACHES

We believe that health coaches are currently the missing link in healthcare. Health coaches will help people to make the lasting behaviour changes required to turn back the tide of chronic disease.

 

 

We Need the Latest Research

We believe that all medical professionals should have easy access to the latest research in lifestyle medicine including behavioural practice.

 

 

We need Constructive and open debate

We believe that constructive and open debate is the way forward and will ultimately lead to less confusion not more.

 

 

We need to BREAK THROUGH THIS LIFESTYLE MEDICINE PAIN POINT

We believe in embracing medicine’s historical success in helping people live longer, healthier lives. We acknowledge that new knowledge and evidence always have the potential to create pain points, and we believe that we are at such a place now with lifestyle medicine.

 

 

 

We need to focus on the TANGATA WHAI ORA / PERSON SEEKING WELLNESS

We believe in making the patient the centre of healthcare. We encourage full participation by the patient and their whanua/family. We encourage learning by doing, thus enabling a deeper appreciation of new treatment (lifestyle) approaches.

 

 

Our Values

 

We Care

We are evidence informed
We are radically transparent with data
We embrace change and progress

Our Why

PreKure is a social enterprise that exists to inspire the medical profession to become more focused on disease prevention. Prevention before cure.

Today, we have a sickness system, not a health system. On average, we spend the last 15 years of our lives suffering from the complications of one of the big four chronic diseases: cancer, dementia, heart disease, or diabetes. But the problem is that we medicate the symptoms, rather than treating the root cause of the disease.

In its 1948 constitution, the World Health Organisation (WHO) defined human health as ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’

And they were right.

Yet today, 70 years later, most countries in the developed world spend very little on prevention. The truth is we spend billions on sickness and very little on health.

It is time to tip the balance.

We simply cannot out-treat these diseases—we need to prevent them from occurring in the first place.

Lifestyle medicine is the medicine of the future. It is clinically sound and evidence-based. It is focused on tangata whai ora (person seeking wellness).

It is the answer to increasing not just the human lifespan but, more importantly, the human healthspan.

Our hospitals are full of patients in need of a cure. Average life expectancy in the world’s developed countries is around 80 years for men and 83 for women. However, ‘healthy life expectancy’ is significantly lower, at 65 and 67 years respectively.

And what of these missing years?

On average, around 20% of our lives will be spent with a disability—a functional limitation that requires assistance. Although we are living longer than our predecessors, we are spending proportionally less of our lives in good health.

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or as we like to call it, a PreKure—to those who need it most.

To improve the population’s health we must PRE CURE. We must prevent ill-health in the first place and optimise for hauora/wellbeing.

 

Join the Kure!
Your health is in your hands