We tend to treat our identity like a finished manuscript. I’m not a morning person. I’ve never been good with money. I’m just not someone who exercises. Say it enough times and it stops sounding like an opinion and starts sounding like a fact. Dr Louise Schofield, PREKURE’s co-founder and CEO, spent her TEDx Waihī Beach talk pulling that idea apart. Her framework is DNF: Draft, Not Final. The person you are today isn’t a verdict. It’s a working draft, and drafts are meant to be revised. Why “I am” is doing more damage than “I do” Behaviour change research keeps landing on the same finding: people don’t fail to change because they lack willpower, they fail because they’re fighting their own self-concept. Psychologists call the version of you that you’re working towards a “possible self”, and study after study shows that people move towards a goal faster when they can picture themselves as someone who already does the thing, rather than someone forcing themselves to do it.
That’s the mechanism behind identity-based habit change. “I’m trying to run more” recruits willpower every single time you lace up. “I’m a runner” recruits identity, and identity doesn’t need to be talked into showing up.
The catch is that most of us built our current identity by accident, out of old patterns, other people’s opinions and whatever happened to work when we were twenty-two. Nobody chose it on purpose. Which means nobody needs permission to edit it. Draft, not final, as a practical tool This isn’t a call to reinvent yourself overnight. A first draft doesn’t get thrown out, it gets revised one paragraph at a time. Applied to identity, that looks like small, repeatable evidence: one workout, one honest conversation, one week of tracking your spending. Each one is a data point your brain uses to update who it thinks you are. Enough data points and “I don’t do that” quietly becomes “I do that now.”
It’s also, not coincidentally, the whole premise behind health coaching as a discipline. A coach’s job isn’t to hand someone a meal plan or a training schedule. It’s to help someone see themselves as a person who already has the capability, and then build the evidence that proves it. Interested? If the idea that you’re a draft, not a final version, resonates, that’s exactly the shift we work with people on in our free health coaching masterclass. Book in to save your seat below. Become a Prekure Health Coach
- Louise Schofield
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