Behaviour change – Chronic disease vs Covid-19

Behaviour change – Chronic disease vs Covid-19

Behaviour change is hard. Eating healthier, stopping smoking, starting to exercise, increasing your activity – living a more healthy lifestyle is really, really hard. But with Covid-19, we can change our behaviour relatively quickly. Hand washing suddenly...
What are we seeking to optimise for?

What are we seeking to optimise for?

We are in a rapidly changing landscape. Dynamic would be an understatement. I think that the phrase, ‘In some decades we only move weeks, but in some weeks we move decades’, is absolutely appropriate for what we’re seeing with the Covid-19 pandemic. Let’s...